Celebrating Danner's rich history in Portland Oregon, we opened the doors to its first lifestyle retail shop. Taking over 1100 square foot space in the heart of the city, we designed the space with a vision for bringing the outside in.
From a teardrop-trailer inspired changing room to a 10 foot living wall, the Danner store at Union Way became the most profitable store for the brand in its first year.
Tasked with creating a flagship brand experience we re-designed the Danner Factory Store, stripping away the typical association of a factory store experience and instead creating a look inside the Danner factory and its dedication towards crafting higher standards.