When adidas opened its NYC flagship on Fifth Ave, one of the busiest shopping streets in the world, my team was tasked to create awareness for the grand opening.
To create anticipation of the store launch we created a series of unique experiences for athletes and creators throughout the city that spread awareness and helped cement the brand's place in NY.
To launch the UltraBoost X collaboration between Kith and adidas, we transformed a parking garage into an evening where 500 of Miami's culture shapers ascended on the top floor to celebrate run greatness.
As a part of the larger AlphaBounce launch, the first running shoe created for athletes, my team created an exclusive experience for elite high school athletes at Sound Mind Sound Body Football Academy.
Transforming a space under football stadium bleachers, we took athletes through a zone where limitations ceased to exist.
Celebrating the demand for USA made product and Danner's 80-year dedication to crafting hand made boots out of Portland Oregon, we launched Crafted In Portland; a campaign that highlights the unique culture of craft in the city and the passion shared for keeping it alive.